Several independent sources of data show Netflix cancellations are surging after the ‘Cuties’ controversy. Cancellations are actually picking up significantly this weekend, according to Google search data. Polls say Netflix crossed the line.
YipitData: 800% Increase in Cancellations
Data analytics firm YipitData told Yahoo Finance that Netflix’s U.S. churn “rose materially” last weekend in the wake of the controversy. As of Saturday, disconnects were running at nearly 8x the daily levels observed in August — a multi-year high, YipitData added.
1000% Increase in Google Searches for “Cancel Netflix”
Another source of cancelation data is Google searches for how to cancel Netflix. Searches on Google for “cancel netflix” are running about 10x their normal search volume. ‘Cancel netflix’ related search terms are hitting all time highs. See live search data. There seems to be no end in sight. As people learn about the controversy, many just want to cancel, driving the increasing ‘cancel netflix’ searches.
Antenna: 500% Increase in Cancellations
Subscription analytics company Antenna says it saw 5x the number of cancellations of Netflix in the past five days compared to the previous 30 days.
Google Play & Apple Store Downloads Collapse
SimilarWeb saw the ranking of Netflix fall on the Google Play App Store from the 16th most download app to the 31st most downloaded app. On the Apple Store, Netflix popularity fell from the 11th most downloaded app to the 25th most downloaded app.
“Cuties” has faced bipartisan blowback, with high profile politicians like Republican Senator Ted Cruz and Hawaii Rep. Tulsi Gabbard — who ran for the Democratic presidential nomination — hammering the film for over-sexualizing young girls. In recent days, the hashtag #CancelNetflix has been a big social media trending topic.
Live Poll – Vote to See Results.
my home is a sacred place. i just don’t want that available at any time in my home. THAT’S WHY I CANCELLED. WHAT ARE THEY GOING TO PRODUCE NEXT?– SANDRA
Netflix Stock is Down About $100.00 Since September 1st
Netflix hit a 52-wk high of $575.37 on September 1st, 2020. It is now trading at 469.96 on September 20th, down over $100 as Netflix encounters material cancellations over ‘Cuties.’
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